29A Venture Concept No.2

Opportunity: As the population in America continues to increase daily. The need for shelter’ a basic necessity in life becomes increasingly essential. With this opportunity, Americans have the option to rent or own; the latter financially freeing, the other a long-term financial obligation. Rental and home cost will accommodate both lower-class, middle-class and wealthy. This opportunity would be financially profitable for my real estate investment firm, while ensuring the shelter, safety and security of customers. This need is viewed as important to American citizens eager to own or rent residential houses, apartments and condominiums and-or land.  This opportunity is big, therefore big thoughts and actions are necessary. The market is broad geographically and demographically. The market for this opportunity is available to every race and nationality. Advertisement for this opportunity will carry far across the world, to welcome international customers within our international housing division. Due to the continuous need for shelter and housing, the window of opportunity is always open within this market.  The goal in life is to achieve good for communities and for people. As a volunteer at a local homeless shelter for women and children, I have developed this opportunity that will seize the systematic pattern within poor communities. As an individual who believes in inclusivity I will also include the middle-class and wealthy within my opportunity; in order to achieve the better good for all in society. The service I wish to provide is a real estate investment firm, with a department focused on community outreach for underserviced individuals. By developing, building and implementing an educational institution with an artistic program, job recruitment division, employment preparation programs, college tuition assistance division, scholarship division, clientele would feel a sense of care from officials within the department of housing and urban planning development, lawmaker who actually care for their future. Affordable housing clientele would no longer feel like second class citizens by isolating such housing within crime infested areas with no other options but to engage in crime due to lack of funds or to follow in the footsteps of their fickle mentors of whom they witness daily. If one becomes submerged in impoverished climate day and night one lacks the vison of greater because it has not been witnessed. By implementing these divisions within the opportunity, I will lower criminal activities, senseless violence. 

Innovation: There are a couple processes which must be acknowledged and acted upon in order to properly launch my opportunity. To answer the previous question from one of my readers, I would operate this non-profit organizations by following completely and meticulously the non-profit laws and handbook. Therefore, my business would rely solely on donations and investment from donors and supporters to fulfill company obligations and missions. I would need a main headquarters for operation. Initially to remain in budget, I would need small offices with the major metropolitan areas: Illinois, Chicago; Los Angeles, California; Miami, Florida; New York, New York; and Atlanta, Georgia. The business will operate under non-profit organizations laws and handbook. Our financial resource would be supported and replenished by investors and profitable donations.  Each property excluding the main Headquarters which would be located in New York, New York; will have a maximum monthly rental budget of $3000 whereas the Headquarters budget would be $5,000 a month. Supplies needed for purchase will consist of ordinary office supplies, printers, computers, ink, print paper, pens etc. Fliers will be presented door-to-door and mailbox to mailbox to have a more credible and efficient way to broadcast the new opportunity. Furthermore, a billboard will display the new organizations to advertise for more investors. 

Venture concept: Housing is a basic necessity in life. After the recession in 2008, many white and blue-collar workers, were determined to launch their own private practices and businesses after experiencing and witnessing the large amount of job turnover. The impact of that recession left many Americans in fear, isolation and desperation, many promising to never experience such helplessness again. How to overcome fear? Take power into your hands. Some Americans dis so, they became the boss, they were calling the shots, they were now administering the hiring and firing. Entrepreneurs became the true definition of success. Some Americans lost their houses or were evicted. Even today some Americans are still recovering to purchase home or invest in a lucrative business. This opportunity highlights the American dream so many Americans desire. Due to this very same reason this opportunity will collect many investors of whom will mostly consist of entrepreneurs and ordinary citizens who believe in the American dream. Customers would switch to this new business proposal because it is new and non-exist within the current market. There are real estate firm and community outreach non-profit. However, each entity exists separately. It is unheard of and unseen to witness both entities collaborating; which is present within my opportunity. It would be relatively easy for customers to switch, especially due to the lack of competitors. Distribution, customer support, customer experience and business location play a vital role in defining my business concept. This opportunity success weighs heavily on advertisement and customer satisfaction therefore the above components greatly define this business. As the business expand more employees, more efficient office equipment, and updated customer quality checks will need to be administered.  In the start-up point, I would have 5 employees in each small office. In the headquarters I would have 20 employees. Each location and division will have entry-level employees, department lead, captain, managers, executive, and human resources. 

Three minor elements: My venture secret sauce or my most important resource is money; investors. In order to allow my business to develop and function properly I need financial support. Competitors will not and cannot copy my success. First and foremost, it is called “my” success. Second, it really is my “secret sauce.” No competitors have tapped into this market. Thirdly, the message behind my proposal defeats competitors. We all feel better knowing we have done a good deed or have the possibility of making the life of someone else better. Competitors cannot compete with conscience that what make my opportunity undefeatable. In the next five years I see this venture launching into international territory as presumed in my business proposal. In the next decade I want the company to grow and be effect at implementing a difference.  This first venture opens the doors to the achievements of adventures to come.

2) The feedback I received from readers of my initial venture concept were extremely positive, however each reader offered key insight into elaborating my venture concept. One reader suggested to place a greater importance on why the venture exist rather than the solution. He felt the audience would be more engaged if I first stated the importance of the venture then offered my methods of solution to the problem. The second reader questioned how I would operate my business under the current entity laws and handbook.  Overall, both readers were impressed and congratulated me on concept success.

3) Based on the suggestions I received from reader number one, I have elaborated in more detail into why such venture exist along with the solution to fulfilling such venture. Based on the suggestions I received from reader number two, I have included a section with the innovation portion in which I explain how I would operate under the laws and handbook of a non-profit organization. In detail I explained the origin of my source of income to fulfill company obligations and mission.